BRAND IDENTITY SYSTEM
COLORADO STATEWIDE PARENT COALITION (CSPC)
![](https://cdn.myportfolio.com/d6e30e37-8075-4a39-991f-5ab39399572a/a249c687-f569-4cd3-af33-3544f6df47f4_rw_600.png?h=3f60e8d9566b6a7a8e18c0a0469ab3c3)
CLIENT:
Colorado Statewide Parent Coalition
Colorado Statewide Parent Coalition
AGENCY:
N/A
N/A
DELIVERABLES:
Logo, business cards, letterhead, envelopes, website and splash page designs, bookmarks
Logo, business cards, letterhead, envelopes, website and splash page designs, bookmarks
MY ROLE:
Graphic Designer
Graphic Designer
Colorado Statewide Parent Coalition (CSPC) is a non-profit organization dedicated to working with the parents of children who are just starting school, preparing both the parents and the children for a new life-style.
This visual identity, featuring a logomark representing forward momentum, progression and the organization’s Three-Step Process, was chosen from about 15-20 entries in a competition-based branding project.
![](https://cdn.myportfolio.com/d6e30e37-8075-4a39-991f-5ab39399572a/73fa5763-24b8-404a-97ce-93572abd995d_rw_1920.png?h=a679f9793002be6012b7fe927cde678b)
Above: Logo, full-color
Additional business collateral was developed as part of the identity system to include business cards, website and splash page designs, letterheads, envelopes, and even bookmarks.
![](https://cdn.myportfolio.com/d6e30e37-8075-4a39-991f-5ab39399572a/5e220af8-8f60-4db3-a6a5-0edf1fea343c_rw_1920.png?h=e7fce42d7086a604d0bf2e3f6120f524)
Above: Business cards, front and back
![](https://cdn.myportfolio.com/d6e30e37-8075-4a39-991f-5ab39399572a/87f25cb1-299e-481f-bed8-7ea0478fdf8f_rw_1920.png?h=b8220930077f06854e0571cf4ba4984f)
Above: Mobile splash page design
![](https://cdn.myportfolio.com/d6e30e37-8075-4a39-991f-5ab39399572a/cc47b091-2643-42a0-8ba8-f87f4d7b9917_rw_1920.png?h=7bc43275f7238013cca6e6cca47a29e3)
Above: Website design and mockup (tablet)
![](https://cdn.myportfolio.com/d6e30e37-8075-4a39-991f-5ab39399572a/f33e0143-8a02-4d14-84a6-04637a498c36_rw_1920.png?h=65a0be8c3798cfa6927f14fe2f2a56d7)
Above: Letterhead design
![](https://cdn.myportfolio.com/d6e30e37-8075-4a39-991f-5ab39399572a/851cd8be-84d0-4f9f-be1d-fccd9016ac6e_rw_1920.png?h=600d8b9a2f5397ab8563dc0225dcca18)
Above: Envelope design
CATEGORY OF WORK:
Brand Identity Systems
Brand Identity Systems
![](https://cdn.myportfolio.com/d6e30e37-8075-4a39-991f-5ab39399572a/1f1b6f13-0da2-4742-8613-15de37495bf5_rw_1200.png?h=ffdc6335cbbadb4ccfe4c9252473c28a)